Campaign Director (Management & Executives)

Full Time

  Root Nashville - Cumberland River Compact

  Nashville, Tennessee, United States


Campaign Objective

Root Nashville is a public-private campaign to plant 500,000 trees in Davidson County by 2050. The campaign aims to increase the county’s tree canopy and create a more equitable distribution of the health and sustainability benefits of trees across all communities in Nashville.

Campaign Overview

Davidson County’s urban tree canopy is a public utility that improves air quality, manages stormwater, supports public health, and improves quality of life for Nashville residents. In 2016, Metro Nashville convened a committee of local public and private leaders to develop a vision to enhance Nashville’s livability and environmental quality. The Livable Nashville Committee found that, from 2008 and 2016, the tree canopy in Nashville’s urban zone had fallen from 28% to 24%, far below many comparable cities across the country. In response to the county’s rapid development and loss of trees, the committee proposed a tree planting campaign to restore the city’s urban canopy.

Cumberland River Compact (CRC) will act as the campaign’s operational partner. Since 1997, CRC has been committed to the water quality and environmental health of the Cumberland River basin through stream restoration, tree planting, education and community outreach.


The Root Nashville Campaign Director will report to the CRC Executive Director and work closely with CRC and Metro to manage campaign operations including managing campaign resources, raising the campaign’s profile, engaging partners, advisors and the philanthropic community, monitoring progress  and working with staff to manage tree planting and care efforts. Specific task will include:

  • Play a leadership role in executing the mission of the Root Nashville campaign
  • Manage initial brand launch and brand strategy
  • Develop marketing campaigns and strategies
  • Develop innovative funding strategies for program implementation; Identify grant/sponsorship opportunities and submit funding proposals
  • Coordinate and track fundraising efforts among partners
  • Build and strengthen ongoing relationships with stakeholders, including donors and campaign partners
  • Oversee the development of public outreach and engagement tools
  • Work with CRC leadership and campaign Advisory Board to further campaign’s outreach goals
  • Produce annual reports to be reviewed by Advisory Board
  • Track annual metrics and progress toward goal of 500,000 trees
  • Manage campaign correspondence including donor acknowledgements
  • Coordinate and monitor operations with sponsors and partners

Required Qualifications

  • Minimum of 5 years of successful management, supervisory, program development and administrative experience, especially in outcome measurement and analyzing collected data
  • Subject matter expertise in urban tree canopy, urban sustainability and general environmental issues
  • Experience working on a campaign or project that includes developing public support and participation from a representative cross section of residents
  • Proven ability to research and procure funding from a variety of sources including government and private sources
  • Proficient in Microsoft Office software, Adobe Suite, and donor management software


The program manager should demonstrate the following competencies:

  • Adaptability/flexibility: Flexibility, versatility and tolerance in a changing/start-up/entrepreneurial work environment
  • Discretion: Act with discretion, particularly when handling sensitive issues and maintain confidentiality of all proprietary and personal data
  • Ethical behavior: Ensure that personal behavior and the behavior of others is consistent with the standards set forth by the organization and aligns with the values of the organization
  • Relationship building: Establish and maintain positive working relationships with all stakeholders.
  • Communication: Persuasive, passionate communicator with strong verbal and written skills as well as strong listening skills; ability to work well with board members, project partners and donors
  • Creativity/innovation: Develop new and unique ways to create opportunities for the campaign.
  • Foster teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance project effectiveness.
  • Leadership: Positively influence others to achieve results that are in the best interest of the project
  • Decision making: Assess situations to determine their level of importance, urgency and risk; make clear and timely decisions that further the organization’s best interest.
  • Organization/Goal Setting/Evaluation Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities
  • Planning: Determine strategies to move campaign forward, set goals, create and implement actions plans, and evaluate the process and results.
  • Problem solving: Assess problems, identify root causes, gather and process relevant information, generate possible solutions, make recommendations and/or resolve the problem.
  • Strategic thinking: Assesses options and actions based on trends and conditions in the environment, and the vision and values of the organization.
  • Professionalism: Ability to maintain poise and professionalism with a variety of audiences and in a variety of situations


Compensation commensurate with experience. Benefits include employer sponsored 401(k) and medical insurance.